How to write a good email subject line That Opened 10x

write a good email subject line
Written by Danish Ali

Do you know how to write a good email subject line? Do you want to increase your open rates by 10x or more? No one enjoys reading spam. And for good reason, it’s usually full of false promises and not worth anyone’s time to read. But in the world of email marketing, having a great subject line is essential to getting your message opened—and that can lead to increased sales

According to a study done by Mailchimp, the subject line is the most important part of your email. In fact, it’s 10x more likely for someone to open an email based on the subject line alone. So how do you write a good one? The best way to start is with this basic formula: “XYZ problem that I have” + “I need help.” From there, you can get creative and use phrases like “Please respond ASAP,” or “Can anyone help?” Use these tips and tricks from our experts to make sure your next email has a killer subject line!

Business email etiquette has never been more important. If your emails don’t hit the right notes with your contacts, you could be putting your business relationship in jeopardy.

I bet that statement banged against your mind for a moment, didn’t it? I know, because I’ve heard it from countless frustrated entrepreneurs and marketers — both new and experienced — who are sick and tired of feeling like they’re throwing their business away by leaving a bad taste in the mouth of their contacts.

And with good reason: If you can’t stand out from the competition and show your contacts that you care about them, you won’t be around for long — no matter how great your product or service is.

So what’s the best way to keep your contacts’ eyes glued to their inbox day in and day out?

Your email subject lines.

That’s right: It all boils down to writing good emails with great subject lines, period.

Since there are so many variables at play here — like knowing which words will resonate most with your contacts — it’s no wonder people are still struggling to find that perfect tone.

11 Email Subject Line Examples

So let’s get to it! What are you waiting for?

1: Begin with a greeting

2: Pose a question

3: Ask if they’ve seen something recent

4: Add a CTA

5: Remind them of your relationship

6: Emphasize the value you provide

7: Use humor that ties into your brand’s voice

8: State the value of your offer

9: Show them what they are missing out on

10: Follow up on a previous conversation

11: Ask for their opinion or input

Read More: 71 Types of Email Subject Lines that Reader Must open

In this article, we’ll explore the different types of email subject lines and provide examples of each. After reading you should be able to write an effective subject line for any email.

Here’s a quick overview of what we’ll cover:

Here’s an example of how an email subject line can be too short and come off as unprofessional: “you’ve got my attention”

How to Write an Effective Email Subject Line Intro

In this article, we’ll explore the different types of email subject lines and provide examples of each. After reading you should be able to write an effective subject line for an email.

Here’s a quick overview of what we’ll cover:

Here’s an example of how an email subject line can be too short and come off as unprofessional: “you’ve got my attention”

Subject lines with a clear purpose

These types of emails have a very specific goal. This isn’t the time to be cute or clever – the purpose is purely to get the recipient to open the email. For example, an email from a recruiter seeking out potential candidates for a role would benefit from a subject line that clearly tells the recipient what they are looking for. “Recruiting NYC Startup – iOS developer”

Subject lines that inform the recipient of new information

When you’re writing to someone, it’s always helpful to let them know that they are the only one who has the email. This is easily done by adding an indicator that no one else received it or that your email wasn’t caught in their spam filter. “Your weekly summary”

Subject lines with a call to action

The subject line should be a reflection of the email’s content. If you’re asking for an appointment, letting someone know they were approved for a promotion or congratulating them on their new baby – make sure to include those keywords in the subject line. “Meeting scheduled! Tuesday at 9”

Subject lines that use numbers and statistics

This type of email is best suited for newsletters and automated reoccurring emails. Don’t use this subject line if you’re sending a one-off email, but rather focus on something that will be compelling enough to get the recipient to open it when they receive their next newsletter or daily/weekly update. “82% of your clients said A, B, and C in their last survey”

Subject lines with a sense of urgency

Adding a sense of urgency to your email can be a great way to get people to open it immediately. However, the key is to add some humor so that you come off as more personable rather than pushy. Putting this type of subject line on a mass email can come across as spammy, but using it to message someone directly can be effective. “Last chance! RSVP for the company party tonight”

Subject lines that include an action

This type of subject line is best used in transactional emails (where your customer receives an order confirmation, receipt, or password reset) or when you are introducing a new product or service. Including an action word, like “learn” or “try” in the subject line makes it clear that the recipient will learn something from your email, but doesn’t give away its content. For transactional emails that include a receipt, link to tracking information on logistics company’s website in the subject line can be effective. “Find out where your package is”

Subject lines with multiple items

While you want to avoid subject lines like these when it comes to transactional emails (where one item is sent per email), this type of headline works well when sending newsletters or announcements where multiple pieces of information are included. For example, a social media manager might send an announcement about their company’s new Twitter handle and Social Media Manager. “Welcome to our new Facebook Page – Check out this list of ways you can use it”

Subject lines with a benefit statement

Keep people interested by focusing on the benefits they will receive when they open your email. On average, readers spend just 15 seconds looking at their inbox before deciding whether or not to open an email. Tell them what they gain by opening your email. “How to get more likes on Instagram”

Subject lines that are questions

This type of subject line is best used when you’re requesting information from the other person, letting them know about something new, or giving them information. For example, if you are requesting a meeting with someone it might be best to write something along the lines of “I want to discuss our work together – Would you like to schedule a meeting?”

Subject lines that are concise

This type of subject line is good for email newsletters or other automated emails. Keep your message straightforward so the customer knows exactly what they will get by opening your email. “Weekly Newsletter July 9, 2014”

Subject lines with lists

This type of subject line is best used when you want to make it clear what your email contains. For example, if you are sending an email about a new product launch, adding “4 ways our new product will help your business” in the subject line works well.

Subject lines that play on words

An alternative type of headline you can use is a play on words if it’s clever enough. For example, “Silly stories from our team – LOL” can work well for newsletters or announcements where the company culture is a big part of what they do.

Final Thoughts

For those of you who are struggling with writing a good email subject line, this blog post should help. It has some really great tips and tricks on how to write an engaging email that is likely to get opened by 10x more people. We want to help more people write emails that get opened and read!

How To write a good email subject lines
How To write a good email subject lines

About the author

Danish Ali