Email Subject Lines

101 win back email subject lines to Engage more Clients

win back email subject lines
Written by Danish Ali

Are you looking for ways to engagement more of your clients through email? Are you feeling like your subject lines are falling a little flat? Check out these 101 win back email subject lines that will help engage and re-engage your clients. From funny to clever, we’ve got you covered! So take a look, get inspired, and create some amazing content that will help you achieve the results you’re looking for. Your clients will be sure to appreciate it!

Everyone has experienced the dreaded email that requires a response but you don’t want to. It’s the one that was sent out at 5pm on Friday with an all-staff “reminder” about next week’s meeting, or it’s the one from your boss reminding you of your 9am conference call. You scroll down and see “please respond by Tuesday” in big bold letters right above the signature line–you feel like they are daring you not to reply!

win back email subject lines

  • I’m so sorry for being a bad friend
  • You are my favourite person in the world!
  • You’re not alone
  • The way to her heart is through her inbox
  • I’m sorry – what did you say your name was again ?
  • “Hey, I wanted to talk to you about something”
  • “I’m sorry for the delay – here’s what happened”
  • “You’ll love this!”
  • “Something we need to discuss”
  • “How do you like your new email?”
  • “Can’t wait until next time we chat.”
  • “Hey, you!”
  • “I’m sorry”
  • “What are the odds?”
  • “I’ve been thinking about you”
  • “You’re not going to believe this”
  • “Happy Monday!”
  • Be creative with your subject line
  • Use the word “you” to personalize your message
  • Make it about them, not you
  • Give people a reason why they should read what you have sent
  • “Hi, it’s me.”
  • “I’m sorry to bother you.”
  • “Just checking in!”
  • “That one time when…”
  • “Can I get a favour?”
  • “It’s important”
  • “Hi, it’s me.”
  • “I’m sorry to bother you.”
  • “Just checking in!”
  • “That one time when…”
  • “Can I get a favour?”
  • “It’s important”

For More: 101 Referral email subject line To Get More Referrals

Best win back email subject lines

  • I’m sorry
  • I was wrong
  • What can I do to make this right
  • You deserve better than me
  • This is my fault, not yours
  • Please give me another chance
  • “What can I do to make it up to you?”
  • “Can we talk about this?”
  • “How can I help you feel better?”
  • “You’re right, and I’m sorry for that.”
  • What’s up with you lately
  • Can we talk about this
  • Is there a problem here
  • How can I help you out
  • Let’s work on this together
  • “Can we talk?”
  • “Something’s bothering me and I don’t know how to say it”
  • The “I’ve been thinking about you and wanted to see how you were doing”
  • The “It was so great seeing you last night! I hope we can do it again soon”
  • The “Hey, thanks for the help with my project last week – I really appreciated your input!”
  • The “What are your thoughts on this project idea of mine?”
  • “Just checking in”
  • How’s it going?”
  • “I’m sorry for my behavior”
  • “What can I do to make it up to you?”
  • “I want a second chance!”
  • “Do you forgive me?”
  • “Can we talk about what happened?”
  • “You’re the best partner ever!”
  • “I miss you”
  • “Hey, I’m sorry”
  • “What’s going on with us?”
  • “Do you want to get dinner sometime soon?”
  • “(Insert pet name) was looking for you”
  • “What’s your favorite color?”
  • “Do you enjoy being a good listener?”
  • “Can I offer some advice?”
  • “How are you feeling today?”
  • “Do you have any free time this week to talk about the project?”

For More: 71 Types of Email Subject Lines that Reader Must open

Customer win back email subject lines

  • “We miss you!”
  • “I’m sorry, how can I help?”
  • “What’s been going on with you lately?”
  • “It sounds like we need to talk”
  • “How are things going?”
  • “You’re important to us”
  • We want to welcome you back!
  • Thank you for your business
  • How can we help you today?”
  • “It’s been a while since we last talked”
  • “How is your day going?”
  • “You’re in my thoughts today”
  • “Did you know that…”
  • “Hey there!”
  • “We’re sorry”
  • “What’s up?”
  • “Hello again”
  • “You missed this”
  • Do you want to come back?”
  • “We miss you!”
  • “What’s on your mind?”
  • “I hope you’re doing well”
  • “How are things going?”
  • “Good morning, I was just checking in to see how things are going.”
  • “It’s been a while since we last spoke – I’m so sorry about that.”
  • “Did you know?”
  • “I have a question”
  • “It’s been awhile since we talked”
  • “How are things going?”
  • “Hello, stranger”
  • “I’m sorry about that”
  • “How can I help?”
  • “What went wrong?”
  • “We’re happy to hear from you!”
  • “Thank you for contacting us!”
  • “We missed you”
  • “You’ve been missed”
  • “We’re sorry to see you go”
  • “We need your help!”
  • “I want you back”
  • “Do we have a problem?”
  • “What can we do to make it better?”
  • “It’s been a while”
  • “Thinking of you”
  • “Happy to see you back”
  • “You’re still here?”
  • How can we work this out together
  • What just happened here
  • Let’s talk about this and get back on track
  • We’re not done yet!
  • Let me help you fix it

For More: 105 Subject line for apology email to client

Quick Tips To Write subject lines to Engage more Clients

When you’re sending out your next email campaign, it’s important to make sure that your subject line is engaging and will entice recipients to open the email. Here are a few quick tips to help you write subject lines that will get more people to read your emails:

1. Keep it short and sweet.

You don’t want your email subject line to read like a book. Keep it under 60 characters if possible, and stick to something that you know will get the person interested enough to open your email.

2. Don’t include any promotional language

Even if you have a referral program, or a sale going on, your customers don’t want to be told that. They’ll feel as though you’re just trying to sell them something and they won’t pay much attention. Keep it subtle so that the person can decide whether they really want to read the email or not.

3. Personalize it whenever possible.

If you have the recipient’s name, use it! It will make them feel as though you’ve taken the time to personalize the email just for them, and they’ll be more likely to open it. You can also use their location, or something that you know they’re interested in.

4. Make it relevant to what they’ve been talking about.

If you can tie the email subject line in with something that the recipient has been talking about, they’ll be more likely to open it.

5. Use humor whenever possible.

Humour is always a great way to get someone’s attention, and it can often be used in email subject lines. Just make sure that the humour is appropriate and won

For More: How to write a good email subject line That Opened 10x


At the end of a long, hard day at work it’s not always easy to think up an email subject line that will capture your customer’s attention. We get it! That’s why we created this list of 101 win back email subject lines for you to use in your next marketing campaign. Browse through our extensive catalogue and see which one is best suited for you. What are some other winning emails subjects? Let us know in the comment section below.

customer win back email subject lines
customer win back email subject lines

About the author

Danish Ali